Prouse Family Accountants is a tax accountant business that has been helping families and businesses in and around Perth for over twenty years. Some of the many services they provide are tax returns, advice on rental properties and SMSFs, and financial planning. They wanted a site to replace their outdated one, making it easier for potential clients to make contact as well as making the navigation through the site much more streamlined.
PWS tackled the site changes by implementing a complete overhaul of their existing, outdated site. In particular, the site navigation was made to be smoother and more intuitive, giving visitors a simpler way of seeing the available services and requesting more information. The home page was changed from a basic block of text to a better looking grid of custom icons representing Prouse Family Accountant’s capabilities, each one linked to a separate page with more information on the relevant service. A similar approach was taken to the rest of the site, making the layout simpler and more functional, while also staying true to the company’s established branding and target market.