It is a daunting task to decide whether to purchase one of the numerous templates or to hire a web designer. Most people believe that purchasing a template is far cheaper than hiring a web designer. However, they forget that cheap in the short term is often expensive in the long term.

Website owners should be aware that they could lose 94% of their prospective customers due to lack of trust in a poorly designed website.

Here are five reasons that highlight advantages of a custom website.

  1. Custom designs gives credibility to your business

As a business owner, you might be searching for ways to save money and increase profits. However, purchasing a website template might do more harm than good for your website as they do not allow you to differentiate your business and create an online presence tailor made for your business.

Remember, your website is your shop front and should project your professional image. Your credibility depends on the professional image you project. In order to be successful, your business needs to stand out from the crowd. This is impossible to achieve with a website template.

  1. Custom designed websites minimise limitations

Templates are typically one size fits all. They might not contain all ecommerce functionalities, meaning that they have certain limitations that you cannot remove. There are no such limitations on custom web design, as it allows you to select what you want and how you like it.

  1. Custom designed websites are compatible with all browsers

Not all individuals use the latest browsers to surf the net. Others use different browsers to access the same site. Hiring a custom web designer ensures that your website will display properly on popular browsers like Safari, Opera, Chrome, Internet Explorer, and Mozilla Firefox.

  1. Custom web design ensures your website is search engine optimised

Ensure that your website is search engine optimised by hiring a professional web designer. It is vital that the HTML and CSS codes are perfect, as this provides a head start to your website in search engine rankings. There is no such guarantee if you use website templates.

  1. Customised web design ensures your site meets the expectations of your audience

You need a customised web designer to accommodate specific requirements, and have a website that reflects your customer’s needs.

Contact Us Today

Professional Web Solutions offer a complete custom web design service. Our team of professional designers and developers can ensure you get an exceptional custom web design solution. Contact us today for a free quote.